Casio

Absolute Toughness.

Casio is a pioneer in digital and multifunctional timepieces, combining innovation, durability, and affordability. Since introducing its first wristwatch in 1974, the brand has become known for its cutting-edge technology, from the ultra-rugged G-SHOCK and stylish Edifice to the nostalgic Casio Vintage collection. Designed for everyday wear and extreme conditions alike, Casio watches feature shock resistance, solar power, atomic timekeeping, and water resistance, making them a favorite among adventurers and professionals.

The first G-SHOCK, released in 1983, was designed to withstand a 10-meter drop, 10-bar water resistance, and a 10-year battery life, setting a new standard for toughness in watches.