Tissot

Founded in 1853 in the Swiss town of Le Locle, Tissot has built a reputation for precision, affordability, and innovation. A pioneer in watchmaking, Tissot introduced the first mass-produced pocket watch and later created the world’s first multifunctional tactile watch, the T-Touch. Their most iconic model, the Tissot PRX, originally launched in the 1970s, has made a stunning comeback with its retro-integrated bracelet and sleek design, earning a spot as a must-have for collectors and casual wearers alike. Today, Tissot remains a dominant force in the mid-range Swiss market, offering a blend of heritage and modern technology, including Powermatic 80 movements with 80-hour power reserves.

Tissot was once an official timekeeper for the NBA, MotoGP, and Tour de France. But perhaps the quirkiest bit of trivia is that Tissot was among the first to experiment with wooden watches in the 1980s—because why not mix Swiss precision with a touch of nature?

A Legacy of Swiss Precision