Timex

The Watch that Takes a Licking and Keeps on Ticking

Founded in 1854, Timex has mastered the art of making reliable and affordable watches for everyday wear. From the Timex Marlin, a beloved dress watch, to the Timex Ironman, a favorite among athletes, the brand has consistently provided durable timepieces for all occasions. The Indiglo backlight, introduced in the 1990s, became a game-changer, making Timex watches easy to read in the dark. Still a powerhouse in the affordable watch market, Timex continues to release retro-inspired and innovative designs that blend nostalgia with modern appeal.

Timex commercials in the 1950s subjected their watches to crazy durability tests—including strapping them to a motorboat engine, hammering them with golf clubs, and even freezing them in an ice cube!